Founder & CEO, Swoz Consulting
🔗 Websites:
Scott Wozniak is a leadership consultant, brand strategist, speaker, and author who works with organizations to help them clarify who they are, what they stand for, and how that shows up in everyday leadership and operations.
Through Swoz Consulting, Scott partners with leadership teams to align values, culture, strategy, and brand—with a strong emphasis on internal clarity before external messaging.
Scott’s work centers on the belief that clarity creates momentum. Organizations perform best when leaders are aligned around shared values and intentionally design systems, behaviors, and expectations that reinforce those values consistently.
His approach is:
Values-first, not values-adjacent
Practical and operational, not theoretical
Focused on alignment over hype
Scott consistently teaches leaders to use values as a decision-making framework, not a marketing exercise.
Key areas where this shows up:
Values as Behavioral Standards
Scott helps teams translate abstract values into observable behaviors, making values measurable and coachable.
Decision Filters for Leaders
Leaders are encouraged to evaluate decisions through questions like:
“Does this align with who we say we are?”
“What does this choice reinforce?”
Culture as a Performance Driver
Culture is treated as a leading indicator—not a lagging one—of organizational health and results.
Brand Integrity
Scott emphasizes that a brand is only as strong as the internal consistency between values and behavior.
Scott bridges a gap many leaders struggle with:
Turning values into daily leadership practice.
He demonstrates that:
Values can be operationalized
Culture can be intentionally designed
Leadership behavior is the primary brand signal
His work resonates especially with organizations that want authentic growth without losing their soul.
Your culture is your brand, and your leadership behavior is the proof.